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Free 12-Step Website Audit Checklist

  • By websmart
  • July 3, 2024

Certainly! Here’s a simplified 12-step website audit checklist that you can use. This checklist is designed to cover essential aspects of a website audit and is intended to be straightforward and free to implement:

1. Website Performance

  • Page Speed: Use Google PageSpeed Insights or GTmetrix to check loading times.
  • Mobile Friendliness: Use Google’s Mobile-Friendly Test to ensure your site is responsive.

2. SEO Basics

  • Title Tags: Check if each page has unique, descriptive title tags.
  • Meta Descriptions: Ensure meta descriptions are informative and relevant.

3. Content Quality

  • Content Relevance: Assess if content is valuable and meets user intent.
  • Duplicate Content: Use tools like Siteliner to identify duplicate content issues.

4. On-Page SEO

  • Header Tags: Verify proper use of H1, H2, and H3 tags.
  • Internal Linking: Ensure pages are linked logically for user navigation and SEO.

5. Technical SEO

  • XML Sitemap: Confirm existence and proper formatting of XML sitemap.
  • Robots.txt: Check for correct instructions to search engines.
  • Broken Links: Use tools like Screaming Frog to find and fix broken links.

6. User Experience (UX)

  • Navigation: Check if navigation is intuitive and user-friendly.
  • Forms: Ensure forms are working correctly without errors.

7. Security

  • SSL Certificate: Ensure the website is secure with HTTPS.
  • Malware Check: Use tools like Sucuri SiteCheck to scan for malware.

8. Analytics and Tracking

  • Google Analytics: Verify it’s installed and tracking data correctly.
  • Conversion Tracking: Check if goals and conversions are set up properly.

9. Mobile Optimization

  • Responsive Design: Test across different devices to ensure responsiveness.

10. Social Media Integration

  • Social Sharing Buttons: Ensure sharing buttons are visible and functional.
  • Profile Links: Check if social media profile links are updated and working.

11. SEO Audit

  • Keyword Optimization: Evaluate keyword usage and density across pages.

12. Accessibility

  • Alt Text: Ensure all images have descriptive alt attributes for accessibility.

Tools for Audit:

These steps cover the essential aspects of auditing a website for performance, SEO, user experience, security, and more. Adjust the checklist as per your specific website needs and goals.

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