Digital PR Campaigns
Original data studies, surveys and newsworthy angles pitched to journalists. This can earn coverage on publications that other methods rarely reach.
Link Building Services Built on Relevance and Quality
Authority is the hardest ranking factor to fake and the most valuable to earn. Our link building services earn it editorially, transparently and responsibly.
Why the method matters
Real Links, From Real Sites, With Real Traffic
The backlink market is full of shortcuts: private networks, bulk packages, paid placements dressed up as editorial. They can work briefly, and they can end in a manual action or a sharp drop after an algorithm update.
We do it the slow way, which is also the way that lasts. Every link we build is earned editorially on a site with genuine traffic, genuine readership and topical relevance to your business.
An earned link is one an editor chose to include because it helps their readers: the source behind a statistic, a tool worth recommending, a quote from someone who knows the subject. It is slower to win than a bought placement, and it is the only kind we pursue.
What you can expect
Quality before volume
We judge a campaign by the placements it wins, not the number of links. One editorial placement on a relevant industry publication usually carries more weight than dozens of directory submissions.
Full disclosure
You see every prospect, every pitch and every placement, with its metrics. Nothing happens behind a curtain.
Links that keep working
Editorially earned links can keep contributing for years. Purchased links risk being ignored, or penalized once they are detected.
What’s included
Our Link Building Services
Five ways to earn links, backed by the research and reporting that keep a campaign on course. Your backlink audit decides which methods to use, and in what order.
Editorial Contributions
Articles for relevant industry publications, written by subject specialists and accepted on editorial merit. Anchors stay natural, and placement is never paid for.
Broken Link Reclamation
We find dead resources in your industry that still attract links, build a better replacement and approach the relevant sites still pointing at the broken original.
Unlinked Mention Recovery
If your brand is mentioned in articles, directories or roundups without a link, we find those mentions and ask for a link where it makes sense.
Resource Page Links
Placements on association and industry resource pages: trusted links that are hard to acquire and valuable to hold.
Competitor Gap Analysis
A ranked list of the sites that link to the competitors outranking you but not to you, narrowed to the ones you can realistically win.
Backlink Audit & Cleanup
A full review that flags spam, PBN and negative-SEO links and tells you plainly whether any of them need action. Often they do not.
Transparent Reporting
Every placement reported with its live URL, anchor text, third-party authority and traffic estimates, topical relevance and go-live date. No hidden inventory.
Outreach & linkable assets
Content Worth Citing, Pitched by Hand
A link is far easier to earn when there is something worth referencing. So we create the asset first, then find the people who would want to cite it.
The right asset depends on your market. Journalists respond to fresh data, industry sites to practical resources, and trade publications to informed commentary on what is happening in the sector.
- Qualified before contacted. Each prospect is checked for relevance, readership and editorial standards before anyone writes to it.
- Written for the recipient. Pitches reference the editor’s own coverage and explain why the asset suits their readers.
- Sent and followed up by people. No automated sequences and no mass mail merges.
Audit & gap analysis
Start With the Links You Already Have
Every campaign begins with two questions: what is in your backlink profile today, and what sits behind the competitors who outrank you?
In most cases Google already discounts spammy links on its own, so cleanup is only worth the effort when there is a real problem, for example a manual action or links built through a past scheme. That is when we recommend removal outreach and a disavow file, and not before.
The competitor side shows where the authority gap actually sits, which turns a vague goal like “more backlinks” into a specific list of sites to approach.
What the audit covers
- Your referring domains, anchor text mix and which pages attract links
- Risky links flagged, with a clear recommendation on whether any action is needed
- Linking domains your top competitors share that you do not have
- The pages on your site most worth building authority to
- A prioritized target list for the first outreach cycle
Our process
How We Earn Every Link
Four stages. Nothing automated, nothing purchased.
Profile Audit
Full backlink analysis of your site and your top competitors, identifying any risky links and the specific gaps worth closing.
Asset Creation
We create the thing worth linking to: original research, a tool, a definitive guide or expert commentary on a live story.
Targeted Outreach
Each prospect on the qualified list gets an individual pitch and a considered follow-up, never a bulk send.
Verify & Report
Every live placement is checked for indexing, monitored in case it is removed and reported with full metrics.
Our link standards
Why Our Approach Holds Up
Google’s spam policies spell out what counts as a link scheme. Our own bar sits well inside that line, and it does not move with the size of the budget.
Every placement has to pass
- Topical fit. The publication writes for your industry or for the people who buy from you.
- Genuine readership. It earns organic traffic of its own and does not exist to sell links.
- Editorial approval. An editor accepts the piece or mention on its merit.
- Descriptive anchors. Link text reads naturally in the sentence and is varied, never a repeated keyword.
What we will never build
- Never: Private blog network links
- Never: Link farm placements
- Never: Paid links, including “guest posts” sold for a fee
- Never: Automated or bulk link placements
The simple test: if a placement would embarrass you in an audit, we will not build it.
Link building in practice
Link Building Case Studies
Finlytics SaaS
Challenge
Paid acquisition was the only channel and CAC was climbing every quarter. Organic delivered under 4% of signups despite a strong product and an established domain.
Work performed
Bottom-of-funnel content architecture mapped to buying intent, comparison and alternative pages, a digital PR programme built on original industry data, and technical fixes to a JavaScript-rendered app shell Google was struggling to crawl.
Result
44% reduction in blended CAC
- +428%Organic signups
- -44%Blended CAC
- #1Primary category term
Pricing
Two Ways to Run Link Building
Link building has no fixed monthly package. You can run it as its own campaign or as part of a wider SEO program.
A standalone campaign
Link building is quoted per campaign. The quote depends on how competitive your market is, how many placements the plan calls for and whether a linkable asset needs to be created first. We review your current profile before quoting, so the plan fits the gap you actually have.
Part of an SEO package
Authority link building is included in our Growth and Enterprise SEO packages, alongside technical, on-page and content work. It suits businesses that want links, content and site fixes planned together under one monthly scope.
Compare SEO packagesFAQ
Link Building Questions, Answered
The questions that usually come up before a campaign is agreed.
How many links will I get each month?
It depends on your industry, how competitive your target terms are and the campaign scope we agree. Standalone campaigns are quoted per campaign, not sold as a link count. Our SEO packages and local SEO packages include a monthly placement range as a planning target, and quality always comes before volume. Your quote sets out the kind of placements the campaign is aiming for, so you know what the budget is buying before anything starts.
Are these links safe? Could my site be penalized?
No link building approach is entirely free of risk. The real risk comes from paid schemes, private networks and automated placements, and we use none of them at any budget. Everything we build is earned editorially and designed to comply with Google’s spam policies on links.
Do you buy links?
No. We do not pay for placement, and we decline publications that quote a fee for a “guest post”, because that is a paid link however it is packaged. Digital PR campaigns can involve production costs, such as a survey, a data set or a designer, but the placement itself is always earned on merit.
How long before links affect my rankings?
Often several weeks to a few months after a link goes live, because search engines need to crawl, index and evaluate it first. The effect builds gradually, which is why link building rewards steady outreach over many months far more than a short burst of activity.
What if a previous agency left us with toxic links?
We check that before any new outreach starts. If those links led to a manual action, or were clearly bought, we contact the site owners we can reach to ask for removal and prepare a disavow file for the rest. If they are the kind of low-quality links Google already ignores, the audit says so and no cleanup is needed. When a cleanup is all you need, we can run it as a one-off project.
Should link building run alongside other SEO work?
Usually, yes. Links help most when they point at pages that are technically sound and already well matched to the query; otherwise part of their value is wasted. If those foundations need attention, our SEO services cover the technical, on-page and content side, and our SEO packages combine that work with authority link building.
Want to See Your Backlink Gap?
We will review your backlink profile against your closest competitors, flag anything that needs attention and quote a campaign built around the realistic opportunities. Free and no obligation.