UX Research & Audit
Competitor teardowns, analytics and heatmap review, user journey mapping and a written audit of the pages and steps where visitors give up.
Website Design That Makes Your Business Easy to Choose
Good website design is the difference between a visitor who trusts you within five seconds and one who hits the back button.
Conversion-focused design
Beautiful Is the Baseline. Converting Is the Job.
Anyone can produce an attractive mockup. Far fewer can explain why a button sits where it does, why one headline outperforms another, or why a shorter form often out-converts a longer one.
Every design decision we make starts with research: who your buyer is, what objections they arrive with, what your competitors are doing and where your current site loses people. Then we wireframe, prototype and review the journey with you before any visual polish is applied.
The result is a site that looks like it belongs to a serious business, and performs like one.
Where sites lose people
A first screen that says too little
Visitors cannot tell at a glance what you offer, who it is for or what to do next.
Too many competing calls to action
When every block asks for something different, visitors often choose nothing at all.
Forms that ask for too much
Every extra field is another reason to stop. A good form asks only for what you need to reply.
Mobile layouts squeezed from desktop
Cramped columns, tiny tap targets and heavy images turn phone visits into quick exits.
What’s included
What Our Design Service Covers
From first sketch to a documented system your developers can build from.
Visual Design
High-fidelity designs in Figma with full typography, color and spacing systems, delivered across desktop, tablet and mobile breakpoints.
Interactive Prototypes
Clickable prototypes so you and your stakeholders can walk the real user journey before committing to development.
Design Systems
A documented component library with states, variants and usage rules, so future pages stay consistent without a redesign.
Brand & Identity
Logo refinement, color palettes, typography selection and brand guidelines where your identity needs work alongside the site.
Landing Page Design
Conversion-focused standalone pages for campaigns, built around a single action and designed for A/B testing from day one.
UX & information architecture
Structure Is Agreed Before Anyone Picks a Color
Many design problems are really structure problems: the right content in the wrong order, or navigation labeled the way the business thinks rather than the way customers search.
So we start with the journeys your buyers take, from the page they land on to the moment they get in touch, and design the sitemap, navigation and page hierarchy around them. Wireframes then turn that plan into low-fidelity layouts you can judge on clarity alone, at the stage when changing your mind costs the least.
What you approve before visual design starts:
- Sitemap and navigation. Every page, where it sits and what it is called.
- User flows. The routes to your key actions, such as a quote request, a booking or a call.
- Wireframes for every unique template. Layout, content order and the one primary action on each page.
- Message hierarchy. What each page needs to say first, second and third.
Responsive, accessible, fast
Responsive, Accessible and Fast by Design
How a site feels on a phone, how easily it works with a keyboard or screen reader, and how quickly it loads are all decided long before development starts.
We design mobile-first: the phone layout is planned in its own right, with its own content order and navigation, and larger screens are built up from there. Accessibility lives in the components themselves, so every page assembled from them inherits it.
Those decisions carry straight into web development, where every template is checked against Core Web Vitals targets before launch.
Checked before handoff
- Color contrast. Text and buttons meet WCAG 2.1 AA contrast ratios.
- Focus states. Every link, button and form field has a visible keyboard focus style.
- Touch targets. Buttons and links are large enough, and far enough apart, to tap accurately on a phone.
- Semantic structure. A logical heading outline and labeled form fields that screen readers can follow.
- Image and font budgets. Formats, sizes and font weights agreed for each template.
Our process
Our Design Process
Four stages with a clear approval gate at the end of each.
Discover
Stakeholder workshop, competitor review, analytics analysis and agreement on what success looks like in numbers.
Structure
Sitemap, user flows and wireframes for every template, reviewed and signed off before visual work starts.
Design
High-fidelity visuals and an interactive prototype, refined in consolidated feedback rounds: two included on most packages, three on custom applications.
Handoff
Developer-ready Figma files with specs, tokens, assets and documented component behavior, plus a walkthrough call.
Why choose us
Why Our Designs Perform
Four principles that separate a design that wins awards from one that wins customers.
The structure you approve is one developers can build cleanly and search engines can read, so when you are ready to grow traffic, SEO work starts on solid ground.
Built Around One Action
Every page has a primary job. We design ruthlessly toward it instead of letting every element compete for attention.
Designed for Speed
Asset budgets, font strategy and image formats are decided in design, not patched after a bad PageSpeed score.
Checked With Real People
Prototypes are reviewed with your team and, where possible, with real customers before build, so confusion is found while it is cheap to fix.
SEO-Aware From the Start
Heading hierarchy, content depth and crawlable structure are design decisions, and we treat them that way.
Design in practice
Website Design Case Studies
Urban Nest Interiors
Challenge
A visually decent site that nobody stayed on. PageSpeed of 31 on mobile, an eleven-second load on 4G, no clear conversion path and a portfolio buried three clicks deep.
Work performed
Complete redesign and custom rebuild with a performance budget enforced in the build, a restructured portfolio-led journey, and technical SEO remediation across the whole domain.
- 97Mobile PageSpeed
- +94%Conversion rate
- -51%Bounce rate
FAQ
Frequently Asked Questions
Templates, revisions, mobile layouts, copy, timelines and how we work with your brand or your own developers.
Do you design from scratch or use templates?
Everything is designed from scratch around your brand, your content and your conversion goals. We do not buy or adapt themes. Where it makes sense, we build you a reusable design system so future pages can be assembled quickly, and that system is yours, designed specifically for you.
If your site runs on WordPress, the approved design becomes a custom WordPress theme rather than an adapted off-the-shelf one.
How many revisions are included?
Our website packages include two consolidated rounds of design revisions, or three on custom applications. That is usually enough, because wireframes are signed off first, which settles structural disagreements before anyone is emotionally attached to a color. Additional rounds are available at an hourly rate if you need them.
Will the design work on mobile?
Yes. Every template is designed at four breakpoints, starting with the phone. For many businesses, most visits now come from phones, so the mobile layout is usually the one we spend the most time on.
Can you design without building the site?
Yes. We take on design-only engagements for clients with in-house or third-party development teams. You receive developer-ready Figma files with full specifications, exported assets, design tokens and documented component behavior, plus a handover call with your developers.
Do you handle copywriting too?
We can. Design and copy are not separable, because layout decisions depend on message hierarchy. We offer conversion copywriting as an add-on, or we will work from your copy. What we cannot do well is design around placeholder text and hope the real content fits later, so we always agree on the message before final design.
What if I already have brand guidelines?
We will work within them. If we think a guideline is actively hurting conversion, such as a low-contrast brand color used for buttons, we will show you the evidence and propose a compliant alternative, but your brand rules are yours to set.
How long does the design phase take?
For a typical site, the design phase from wireframes to final approval takes around two to three weeks. Sites with many unique templates, or several layers of stakeholder review, take longer. We confirm the timeline once discovery is complete.
How is website design priced?
Custom design is included in every one of our web development packages, so a site that needs both design and build is covered by a single package. If you only need design, tell us about the project and we will quote it once the scope is clear.
Ready for a Website That Earns Its Keep?
Send us your current site and tell us what it needs to achieve. We will record a free video walkthrough of where visitors are likely to hesitate or drop off, and what we would change first.